Whitemail
We have a tremendous amount of experience in processing whitemail
transactions for our current clients, so we know how varied
the scenarios of mail receipts can be. Unlike many companies
that use the term “whitemail” generically to mean any type
of transaction that is considered to be an exception, we define
whitemail as being strictly those transactions where we receive
only a check or cash and no response form, coupon, statement
or any other identifying documentation.
We generally find that whitemail volumes increase dramatically-to-exponentially
at year-end and at times of disaster. The increasing usage of
Internet bill-pay services by donors has also led to an influx
of donations that are mailed with no response forms.
We work with our clients closely to implement business rules
to manage whitemail items as cost-effectively and efficiently
as possible. Some of our clients literally have pages of codes
and business rules for assigning the proper designations for
the appropriate circumstances. Depending upon the client’s preferences
and the capabilities of the database platform, there are several
ways we are able efficiently process whitemail items.
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